Table Of Contents
- Direct Support
- Make Your Own Schedule
- Shorter Wait Times
- Be Your Own Boss
- The Author Always Has Final Say
- Benefits Of Working With A Self-Publishing Company
- Marketing And Distribution Handled
- Keep 100% Of Your Royalties
Why Self Publishing Is Worth It and What You Should Know
Do you have a book idea roaming around in your head? Or perhaps you’ve just finished your manuscript and you want to know the next steps to take? You essentially have three options ahead of you; shop it out to literary agents, submit to publishers accepting unsolicited manuscripts (without an agent), or self-publish. All of these are viable options for any author, but I’m going to focus on why self-publishing may be the best choice in today’s publishing industry.
Self–publishing means paying a self- publishing house a certain sum of money to publish your book. The money paid usually includes the creation, marketing and distribution of your book.
Thanks to the rest of the Gutenberg Press in the 15th century most authors fund for the publishing go their own books, but it was not until the existence of ebooks and Amazon, the domination of indie authors became possible.
Self-Publishing Gives The Author 100% Control
Despite many self- publishing houses there are some authors who prefer to do everything themselves right from editing, formatting, marketing and distribution to save money. Although this does sound exciting, why not give your 100% to writing and leave the rest to the professionals? I’m sure it’s not that tough finding a self- publisher within your budget.
One of the joys of self-publishing is the ease and convenience of the entire process. Whether you decide to go direct to the platforms like Amazon KDP, Kobo Writing Life, etc. or take advantage of the services of a self-publisher. It’s a pretty easy road. Once your manuscript is edited and properly formatted, you upload it with a book cover, set your price, and hit publish! There’s a few minor steps in between, but that’s the gist. No waiting months and months to hear back from an agent or major publisher. No wasting time. Just simply write, edit, format, publish!
Again, whether you go direct to a platform or go through a service provider, the hands-on support is amazing. The customer support for any avenue in self-publishing has phone numbers and emails for authors to reach out with any question or issue they may have along the way.
Whereas with traditional publishing, you could be waiting weeks, sometimes months, for a simple response to your issue. And even then, it may not be the solution you were looking for.
Make Your Own Schedule
With self-publishing, you can make your own schedule. Write when it’s convenient for you. Take that vacation. Write during the evenings. Set a publishing date that works for you and your life, rather than bending to the demands of the strict schedule of traditional publishing.
Shorter Wait Times
With traditional publishing, it could be years before your book actually hits the shelves; digital or physical. There’s a lengthy process that all agents and publishers follow, and certain titles have to fit into their projected marketing plans for the year. If they don’t plan to push Science Fiction for another two years and your book is a Sci-Fi, guess what? Your book isn’t getting published for another two years after it gets picked up.
But with self-publishing, you control all of that. You pick the date you wish to release your book to the world. You decide what you publish and when, as well as how often. If you’re like me, and you’re a prolific writer, you could easily publish and release half a dozen books each year. Or if you’re slower, limit it to one. The choice is 100% up to you.
Be Your Own Boss
I love self-publishing for lots of reasons, but being my own boss is #1. I decide what I write, how it gets written, when I write, etc. I hand choose my editor. Decide how the manuscript gets formatted. Have a say in the book cover design. Keep track of expenses and other paperwork. This list goes on and on, and I feel much better knowing that it’s all in my hands. To some, this can feel overwhelming, but as someone who is both traditionally and self-published, I’d choose the indie road any day.
The Author Always Has Final Say
With traditional publishing, the author has very little say in anything. The company’s editor will revise and change your story to suit the agenda of the publisher, the book cover design is determined for you and you often get little to no say in changes, and you’ll be given a marketing schedule to follow.
With self-publishing the opposite stands for all of that.
Some publishers and platforms will require your exclusivity guarantee. This means that you can publish your book through them, but only them. You can’t have another version available via another retailer or publishing house.
With self-publishing, there’s a bit more leeway with this. KDP Publishing, Amazon’s platform, have two options for authors. You can use standard KDP (Kindle Direct Publishing) and also distribute your book via iBooks, Kobo, Nook, etc. Or you can opt into their exclusive program called KU (Kindle Unlimited) and reach their Prime Membership readers. However, you’re promising exclusivity.
Benefits Of Working With A Self-Publishing Company
As I mentioned above, going the self-publishing route in any way means that you don’t have to opt into the exclusivity acts that a lot of platforms demand. Self – publishers offer and get your book in front of millions of readers. This way you are never bound by a restriction like exclusive contacts.
The Real Deal On Exclusive Contracts
- You can often make more money
- Reach more specific readers
- Access to special benefits
- Locked into a contract you can’t get out of
- Can’t publish your book anywhere else (not even as a free gift)
- Risk of getting your account closed due to pirate sites offering a copy of your book
Marketing And Distribution Handled
What most new writers don’t understand is that being a published author is hardly about writing. Most of the work an independent author does is marketing and distribution. This means hitting the “streets” to constantly promote your book and ensure that it’s delivered to as many bookstores as possible. This is a heavily involved process and often takes up about 70% of an independent author’s time. Leaving only about 30% for actual writing.
What’s Involved With Marketing?
- Daily promotion on social media
- Connecting with readers and book clubs
- Setting up paid ads
- Paying for other forms of promo
What’s Involved With Distribution?
- Unless you’re with a large distributor like Ingram, you’ll have to cold call bookstores and ask them to carry your book
- Stores take a hefty chunk of your profits, usually they ask for a 55% discount
- Often a basis of consignment (you give them the books and they pay you IF they sell)
With Pen2Publishing they handle all of the hard work that comes along with marketing and distribution so you can focus on what’s important. Isn’t that amazing?
Keep 100% Of Your Royalties
In all my years of working in this industry have I come across a self-publisher that allows its authors to keep 100% of their royalties. Even Amazon KDP takes their chunk which is anywhere from 30-70%, depending on what your book is priced at. Imagine working with a company that handles all the hard work, gives you so much creative liberty, a say in how your book is published, and lets you keep all the profits?
If you’re an aspiring author with a finished manuscript, definitely give self-publishing or a self-publisher such as Pen2Publishing some consideration. There are more pros than cons to going this route over traditional publishing and you can stick to what you do best; writing! The publishing industry is a great place to be, especially with the rise of eBooks, putting books into the hands of readers faster and easier.